Who Are Nexos Readers? Nexos Reaches American Airlines Passengers 2010 Issue Closing Dates 2010 Rates Nexos Advertising Specs |
Nexos Reader Profile
Basic Demographics
Median Age 54.5
Median Household Income US$ 174,500
Men 73%
Women 27%
Affluence
Household Income US$ 100,000+ 83%
Household Income US$ 200,000+ 36%
Own real estate 69%
Own stocks/bonds/mutual funds/money markets 73%
Travel
6+ Int’l Business Round Trips in past year 32%
3+ Int’l Vacation/Leisure Round Trips in past year 19%
3+ Int’l Trips for both Business & Vacation or Leisure in past year 12%
21+ Business Hotel Nights in past year 54%
Get vacation ideas from magazines 54%
Spend $1,000+ on vacations of 3 days or less 51%
Elite Level AAdvantage Members
Executive Platinum/Platinum/Gold 95%
Lifestyle / Entertainment
Dine Out 5+ times per month in a sit-down restaurant 64%
Attend a movie at least once monthly 72%
Attend a live concert at least once monthly 46%
Attend a sporting event 2+ times monthly 22%
Own a laptop 88%
Affinity for Nexos Magazine
Read Nexos “Always” or “Most of the time” 47%
Read Nexos “Sometimes” or “Occasionally” 54%
Source: 2008 Online Survey of Nexos readers.
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Nexos Reaches Latin American Passengers
Country/Region Passengers
Puerto Rico/U.S. Caribbean 4,030,322
Other Caribbean 4,017,542
Dominican Republic 1,427,454
Total Caribbean 9,475,318
Brazil 1,010,675
Venezuela 815,147
Argentina 626,710
Colombia 526,159
Ecuador 370,550
Peru 327,698
Chile 237,573
Bolivia 200,360
Uruguay 103,168
Total South America 4,218,040
Costa Rica 747,882
Guatemala 313,338
Honduras 234,224
El Salvador 204,986
Panama 265,549
Nicaragua 196,738
Belize 185,894
Total Central America 2,148,611
Mexico 1,342,431
Spain 230,825
TOTAL ALL REGIONS 17,415,225
Source: 2008 AA Passengers Boarding Statistics
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2010 ISSUE CLOSING DATES AND SPECIAL ADVERTISING SECTIONS
February - March Issue
Onboard: February 1, 2010
Space Closing Date: December 15, 2009
Materials Due: December 18, 2009
April - May Issue
Onboard: April 1, 2010
Space Closing Date: February 15, 2010
Materials Due: February 20, 2010
June - July Issue
Onboard: June 1, 2010
Space Closing Date: April 15, 2010
Materials Due: April 22, 2010
Special Advertising Section - "Luxurious Trends: Real Estate, Fashion & Travel"
August - September Issue
Onboard: August 1, 2010
Space Closing Date: June 15, 2010
Materials Due: June 22, 2010
October - November Issue
Onboard: October 1, 2010
Space Closing Date: August 14, 2010
Materials Due: August 21, 2010
Special Advertising Section- “Luxury Lifestyles: Real Estate, Fashion & Travel”
December - January 2011 Issue
Onboard: December 1, 2010
Space Closing Date: October 15, 2010
Materials Due: October 22, 2010
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2010 RATES
Rates shown are gross and effective with the January 2010 issue and are based on a circulation of 201,856.
Recognized AAAA agencies earn a 15% discount.
Two color rates apply to black and one color only.
All BCR’s must be accompanied by at least one full-page ad.
Covers 1X 3X 6X
2nd or 3rd $ 28,110 $26,693 $23,940
Back Cover $ 30,532
Four Color 1X 3X 6X
Full Page $ 21,959 $ 20,444 $ 18,697
2/3 Page $ 16,477 $ 15,336 $ 14,024
1/2 Page $ 13,810 $ 12,859 $ 11,761
1/3 Page $ 9,449 $ 8,793 $ 8,033
Two Color 1X 3X 6X
Full Page $ 19,660 $ 18,298 $ 16,747
2/3 Page $ 14,729 $ 13,718 $ 12,559
1/2 Page $ 12,362 $ 11,504 $ 10,529
1/3 Page $ 8,254 $ 7,684 $ 7,027
Black & White 1X 3X 6X
Full Page $ 16,925 $ 15,772 $ 14,417
2/3 Page $ 12,706 $ 11,823 $ 10,812
1/2 Page $ 10,651 $ 9,903 $ 9,076
1/3 Page $ 7,126 $ 6,623 $ 6,059
Pre-Printed Inserts
2 - pages $ 23,553
4 - pages $ 26,196
8 - pages $ 37,167
12 - pages $ 45,390
16 - pages $ 50,854
Business Reply Cards
1 - up BRC $ 9,542
2 - up BRC $ 11,068
3 - up BRC $ 11,884
Full Page BRC $ 12,221
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Please click on this link to access Nexos Advertising Specs.
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